Episode 32: Boxes In Action

Greeting Entreprenerds!

My guest this week is Chris from Boxes In Action. Founded in 2011 they are the Original Custom Comic Box. You no longer have to store your comic books in flimsy white boxes. Boxes In Action provides display worthy boxes with designs from your favorite comic book characters, created with some amazing artists.

In this episode, Chris talks about how he develops relationships with comic book publishers and artists, how he got his boxes into comic book stores, how comic cons help him meet people, and the importance of hustle and perseverance.

Listen on iTunes, Stitcher, or on YouTube:

In this episode we discuss:

  • 4:00 Origin story of Boxes In Action
  • 7:00 Sourcing and creating the first Box prototype
  • 13:00 Working with artists and coming up with box design ideas
  • 18:30 Getting the word out through word-of-mouth and reaching out to influencers
  • 23:30 Getting licensing deals with comic publishers
  • 30:30 Meeting artists, publishers and fans at comic conventions
  • 36:00 Getting distribution and placement in comic book shops
  • 41:00 Future of Boxes In Action
  • 46:00 Why you should persevere through resistance and naysayers

Some links for you:

Be sure to check out Boxes In Action at BoxesInAction.com and follow them on Facebook, Instagram and Twitter.

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!