My guest this week is podcaster and game designer, Jeff Stormer. Jeff hosts the Party of One Podcast, an actual play podcast focused on two-player RPG experiences. He is also the designer of over a dozen RPGs such as Mission Accomplished! and Big Fight Feel.
In this episode, we talk about the marketing campaign for his new game, Anyone Can Wear the Mask, a tabletop RPG about a superhero, a supervillain, and the city they share.
- 1:00 My Dad’s Monster Manual by James Introcaso on DMsGuild
- 4:00 How Jeff got started playing TTRPGs
- 7:30 What Jeff learned from launching past indie RPGs
- 11:30 Lessons from Kickstarter that can be applied to any marketing launch
- 14:00 Finding and marketing to your target audience
- 22:00 Anyone Can Wear the Mask TTRPG
- 24:00 Outreach to comic book influencers
- 29:00 Pre-launch marketing plan
- 38:00 Social media and podcast promotion plan
- 47:00 Being genuine and honest in your expectations
Check out Anyone Can Wear the Mask at jeffstormer.itch.io/mask and follow Jeff at jeffstormer.com and @PartyofOnePod on Twitter.
I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!