Tag: game design

Episode 75: The Marketing Campaign for Anyone Can Wear the Mask byJeff Stormer

Episode 75: The Marketing Campaign for Anyone Can Wear the Mask byJeff Stormer

Posted on by Tim Ludy

Greetings Entreprenerds!

My guest this week is podcaster and game designer, Jeff Stormer. Jeff hosts the Party of One Podcast, an actual play podcast focused on two-player RPG experiences. He is also the designer of over a dozen RPGs such as Mission Accomplished! and Big Fight Feel.

In this episode, we talk about the marketing campaign for his new game, Anyone Can Wear the Mask, a tabletop RPG about a superhero, a supervillain, and the city they share.

Listen on iTunes or Stitcher.

  • 1:00 My Dad’s Monster Manual by James Introcaso on DMsGuild
  • 4:00 How Jeff got started playing TTRPGs
  • 7:30 What Jeff learned from launching past indie RPGs
  • 11:30 Lessons from Kickstarter that can be applied to any marketing launch
  • 14:00 Finding and marketing to your target audience
  • 22:00 Anyone Can Wear the Mask TTRPG
  • 24:00 Outreach to comic book influencers
  • 29:00 Pre-launch marketing plan
  • 38:00 Social media and podcast promotion plan
  • 47:00 Being genuine and honest in your expectations

Check out Anyone Can Wear the Mask at jeffstormer.itch.io/mask and follow Jeff at jeffstormer.com and @PartyofOnePod on Twitter.

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!

Episode 69: Anya Combs, Director of Games at Kickstarter

Episode 69: Anya Combs, Director of Games at Kickstarter

Posted on by Tim Ludy

Greetings Entreprenerds!

My guest this week is Anya Combs, Director of Games at Kickstarter. Anya works to make the games category as successful as possible and help creators marketing and Kickstarting video games, board games, TTRPGs and other gaming projects.

Listen on iTunes or Stitcher.

In this episode we discuss:

  • 2:30 How Anya became Director of Games at Kickstarter
  • 5:30 Importance of planning ahead for successful Kickstarter
  • 7:30 Tips for becoming a Kickstarter Featured Project
  • 12:00 Building your project and community before coming to Kickstarter
  • 15:30 Preparing your games project for Kickstarter as early as possible
  • 19:00 How to build your game community online and at conventions
  • 25:00 The lifecycle of a Kickstarter campaign
  • 30:30 Common Kickstarter mistakes
  • 32:00 What to learn from an unfunded Kickstarter

Be sure to follow Anya on Twitter @AnyaynA

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!

Episode 55: D&D Game Design and Podcasting with James Introcaso

Episode 55: D&D Game Design and Podcasting with James Introcaso

Posted on by Tim Ludy

Greetings entreprenerds!

My guest this week is James Introcaso, game designer, blogger, and podcaster. He currently hosts the Table Top Babble podcast and is the Game Master for the Demonplague podcast on the Don’t Split the Podcast Network. He writes weekly about Dungeons and Dragons and game design on his ENnie-winning World Builder Blog. He is also a professional game designer who works with Wizards of Coast, Roll20, Kobold Press, and more.

Listen on iTunes or Stitcher.

Be sure to follow James on Twitter @JamesIntrocaso and on Patreon.

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!