Episode 61: Monetizing a YouTube Channel with How to Be a Great GM

Greetings Entreprenerds!

My guest this week is Guy Sclanders, the host of How to Be a Great GM, a YouTube channel focusing on providing GM tips, guides and insights to improve roleplaying sessions as a game master and player character. He is also the Host and Dungeon Master for Wizards of the Coast’s live play Dungeons and Dragons show Descent Into Avernus Blood War and Ghosts of Saltmarsh Call of the Kraken. His second book, The Complete Guide to Nautical Campaigns, just completed its Kickstarter run at 259% funding.

Listen on iTunes or Stitcher.

In this episode we discuss:

  • 3:00 How long it took to see success with YouTube
  • 9:00 Making YouTube a full-time job
  • 12:00 The Complete Guide to Creating Epic Campaigns and The Complete Guide to Nautical Campaigns books
  • 16:30 Launching a book through Kickstarter
  • 32:00 Evaluating and refocusing their projects
  • 37:00 Importance of doing what you love
  • 43:00 What monetization strategies haven’t worked
  • 56:00 Getting in front of new audiences
  • 1:01:00 Competition in the new YouTube space
  • 1:06:00 Best starting video and audio equipment
  • 1:11:00 Only create things you would buy

Be sure to follow How to Be a Great GM on YouTube and find Guy everywhere else at GreatGameMaster.com

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!