Episode 9: Hero Within

Episode 9: Hero Within

Tony Kim Hero Within Crazy 4 Comic Con

My guest this week is Tony Kim aka Crazy4ComicCon, Founder and CEO of Hero Within.

Founded in 2010, Crazy4ComicCon is a blog, podcast and resource for first-time and veteran attendees of San Diego Comic-Con.

Founded only a year ago, Hero Within is on a mission to reshape men’s pop culture fashion with integrated, empowering and sophistaicated geek style. They offer some really great, professional looking pieces like the Batman blazer and the Wonder Woman jean jacket.

Listen on iTunes or Stitcher.

Hero Within will be on the convention floor at booth #1019 and here is the info on all the other panels and events Tony will be part of:

  • Game of Bloggers Party – Thursday 9pm-midnight, House of Blues, 1055 Fifth Ave.
  • Building a Geek Brand – Friday 12pm-1pm, Marriot Marquis Grand 1 &2
  • Let’s Get Fashionably Nerdy! – Friday 1pm-2pm, Marriot Marquis Grand 1 &2
  • Pop Culture Shark Tank – Friday 3pm-4pm, Room 32AB
  • Onstage at the DC Comics booth – Friday 4pm
  • The Business of Geek Fashion – Saturday 10am, Marriot Marquis Grand 1 & 2
  • Red Wedding Afterparty – Saturday 9:30pm-midnight, House of Blues, 1055 Fifth Ave.

In this episode we discuss:

  • Why you brand needs to solve a specific problem
  • Moderating Panels
  • Collaborating with other creators
  • Hosting an event at SDCC
  • Getting Media Coverage
  • Future plans to grow the Hero Within brand
  • Importance of being an original

Links to all the good stuff:


I’ll be sharing an extra episode with you this week! Look for my interview with Rob Salkowitz, author of Comic-Con and the Business of Pop Culture on Thursday!

I’d really appreciate any feedback either on Twitter @UndertheCapes, in the blog comments or through a rating on iTunes or Stitcher. Thanks and see you soon!

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